Privacy Policy

Privacy Policy

This privacy policy describes how your personal information is collected, used, and shared when you visit Lauren Mode (“the Website”) or make a purchase through our website.

Personal information we collect

When you visit the Website, we automatically collect certain information about your device. This may include information about your web browser, IP address, time zone, and some of the cookies installed on your device.

Additionally, we collect information about:

  • which pages or products you view

  • which websites or search terms referred you to the Website

  • how you interact with the Website

This automatically collected information is called “Device Information”.

Technologies we use

We collect device information using the following technologies:

Cookies
Cookies are small data files placed on your device or computer and often contain an anonymous unique identification code. For more information about cookies and how to disable them, you can visit:
http://www.allaboutcookies.org

Log files
Log files record actions that take place on the Website and collect data such as IP address, browser type, internet service provider, referring/exit pages, as well as date and time.

Web beacons, tags, and pixels
These are electronic files used to record information about how you navigate the Website.

Order Information

When you make or attempt to make a purchase through the Website, we also collect certain information about you, including:

  • name

  • billing address

  • delivery address

  • payment information

  • email address

This information is called “Order Information”.

When we refer to “Personal Information” in this privacy policy, we mean both Device Information and Order Information.

How we use your personal information

We use the collected Order Information to:

  • process your orders

  • arrange delivery

  • send order confirmations and invoices

  • communicate with you about your order

Additionally, we use the information to:

  • to prevent fraud and security risks

  • to improve our webshop and customer experience

  • to send information or marketing about our products if you have given consent to this.

The collected Device Information is used to analyze how visitors use the Website and to improve functionality, design, and marketing.

Sharing of personal data

We share your personal data with selected third parties to operate our webshop and provide our services.

For example, we use Shopify to run our online store. You can read more about how Shopify processes personal data here:
https://www.shopify.com/legal/privacy

We also use Google Analytics to analyze how visitors use our website. You can read more about Google's data processing here:
https://www.google.com/intl/en/policies/privacy/

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share your information if necessary to comply with applicable law or to protect our rights.

Targeted advertising

We may use your personal data to show you relevant ads or marketing content based on your interests.

You can read more about how targeted advertising works at the Network Advertising Initiative (NAI):
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Do Not Track

Please note that we do not change our data collection or use when we receive a “Do Not Track” signal from your browser.

Your rights

If you reside in Europe, you have the right to:

  • access your personal data

  • have incorrect information corrected

  • have your data deleted

If you wish to exercise these rights, you can contact us using the contact details below.

We process your information to fulfill our contract with you (for example, when processing an order) or to pursue our legitimate business interests.

Data retention

When you place an order through the Website, we store your order information in our systems unless and until you request that this information be deleted.

Changes to the privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal and operational reasons.

We therefore recommend that you regularly review this page.

Contact

If you have questions about our privacy policy, or if you wish to exercise your rights regarding your personal data, you can contact us at:

E-mail: support@laurenmoda.com